I had a Zoom call last week with my friend Jessica.

She’s launching her travel agency business, Hammock Hopping, which she is perfect for because she’s organized, experienced at traveling, and great at encouraging people to believe they deserve to have incredible experiences in their lives.

She’s the friend who will encourage you to have that second dirty martini and spend the extra $50 on yourself for the extra legroom on your flight.

Encouragement I need, since I’m 6’1″ and live for dirty martinis with blue cheese olives.

If you book with her, wait until she explains how, in Florida, you can book a hotel for part of the day if you have a layover between disembarking from a cruise and catching a flight.

Anyway, she had a few questions about what software she should use for her new business, particularly HubSpot.

I am a HubSpot lunatic.

I love that shit. HubSpot

So she booked a 30-minute call with me so I could go over what I like about HubSpot and what she could do with it.

If you’re interested, it’s about $15/month and offers so many features—emailing, CRM, landing pages, and the ability to create and offer resources for free or for sale.

I’ve seen some ads claiming that HubSpot is hard to onboard and has a steep learning curve.

I don’t find that to be the case.

It’s incredibly intuitive, but if you need instructions, they explain things so clearly that nothing is vague. They even explain why they might require something, like adding an address to the bottom of an email.

In my opinion, HubSpot takes care of you—they have a mountain of free resources that I use often.

Once you truly grow, the price jump from where you are to the next tier is intense—but I’ve been using it for years for some of my smaller, growing companies, and the $15/month per user window is long. I get the true feeling that HubSpot wants me to succeed and get to the point where I can offer more.

Anyway, I’m running five businesses on HubSpot and slowly converting everyone I know to it too. I don’t work for them or get any money for recommending their services—the app itself just brings me a sort of weird joy, and I hope you end up loving it too.