Why We Should All Be On Speed

So here’s the thing: getting your idea from zero to launch doesn’t need to be complicated. In fact, it shouldn’t be complicated. The faster you move, the quicker you’ll learn and grow. The biggest mistake I’ve seen people make—and honestly, one I’ve made myself—is getting stuck in this endless loop of overthinking.

Should the button have rounded corners or square ones?

Is this logo the right shade of blue?

Is my footer perfectly aligned?

Listen, none of that matters right now. What matters is getting something out there. You’re solving a problem for someone, right? That’s the whole reason you’re doing this. So let’s focus on that.

Step 1: Start With Your MVP

If you haven’t heard the term before, MVP stands for Minimum Viable Product. Basically, it’s the simplest version of your idea that solves a problem. It’s not fancy. It’s not perfect. It’s a basic hammer, not a neon-pink, AI-powered nail gun. And you know what? That’s enough.

Think about it this way: if someone is trying to hammer a nail into a piece of wood with a shoe, they’ll be thrilled if you hand them a basic hammer. They’re not sitting there thinking, “Gosh, I wish this hammer came in glitter with ergonomic grips and Bluetooth connectivity.” They just need a hammer.

Your MVP is the hammer. Solve the problem first. You can add the glitter later.

Step 2: Build Your Audience While You Build Your Product

Here’s another mistake a lot of people make: they spend all their time building and forget about the people they’re building for. Then they launch and realize… they have no audience. No one knows about their product.

Building your audience and your product at the same time is critical. Start collecting emails, engaging with people, and talking about what you’re building—even if it’s just an idea right now. Use tools like HubSpot to set up a quick landing page. You don’t need anything fancy. Just tell people what problem you’re solving and why it matters. Give them a way to sign up for updates.

Your first audience might be small, and that’s okay. You’re looking for early adopters—people who will give you feedback, test your product, and spread the word.

Step 3: Don’t Let Perfectionism Slow You Down

I’ll be honest with you: perfectionism is just fear wearing a fancy disguise. It’s that voice in your head saying, “If this isn’t perfect, people will laugh at me. They’ll think I’m not good enough.”

But here’s the truth: most people aren’t paying attention. No one’s going to notice if your logo isn’t perfect or your website footer looks a little off. And if they do? They’re not your people.

The key is to launch quickly and learn as you go. Every little win—every email collected, every bit of feedback received—makes that fearful voice a little quieter. Moving fast helps you build confidence and momentum. And trust me, no one’s waiting to judge your landing page. They’re waiting for you to solve their problem.

Step 4: Focus on Solving the Problem

When you’re in the thick of building, it’s easy to lose sight of the big picture. But let me bring you back: your job is to solve a problem. That’s it.

Think about your customer. They’re sitting there, struggling with an issue. They don’t care if your product has all the bells and whistles. They care that it works. Solve their problem with your MVP. Later, you can wow them with extra features. But first, get the hammer into their hands.

Step 5: Speed is Your Best Friend

Speed is everything when you’re starting out. Launch quickly. Iterate quickly. Get feedback quickly. It’s all about learning and improving in real time.

Think about it like this: the faster you launch, the sooner you’ll know what works and what doesn’t. And the sooner you know that, the sooner you can make adjustments and grow.

Here’s a tip: don’t get stuck trying to make everything perfect. Done is better than perfect. Launch the landing page. Send the email. Release the MVP. Just start. You’ll figure out the rest as you go.

Final Thoughts

The fast path to launch is all about focusing on what matters: solving a problem and getting your solution into the hands of the people who need it. Everything else—logos, colors, fancy features—can come later.

So, if you’re sitting there thinking, “I’ll launch when it’s perfect,” let me be the one to tell you: perfect doesn’t exist. Just launch. Solve the problem. Learn as you go. And if you get stuck, ask for help. Sometimes, having someone who isn’t emotionally attached to your idea can help you see things more clearly.

Now go. Build your hammer. Change someone’s life. And remember: speed is your best friend.